Li Delin: six walnut, you really should replenish the brain!| Listed Companies | six walnut | drinks

  Text / Sina Finance opinion leaders (micro-channel public number kopleader) columnist Li Delin 12 years ago, a health drink factory in Hebei, two shop workers harbor ill at ease in Chuaizhe 1000, decided to stake his work in the verge of bankruptcy factory。
Its controlling shareholder careless operation of this mess as their sideline, they have thought of, if not the thousand smashed into a sound, the level of consumption 12 years ago, but it is not a small number。
But they decided that the eleven, and to the hard work in order to gamble, but most fail to tighten their belts more than a few years。 So what fate awaits their turn is it?  Ah small two companies talk about today is the Yang Yuan drinks。 Speaking of Yang Yuan drinks guess a lot of people do not know, but to talk about "six walnut" on something well-known, many people were phrase "often with the brain, drink six walnut" to brainwashing, and also a small fortune often joke that brain cells are not enough, come six walnut Bubu!The six walnut Yang Yuan is the flagship product of drinks, and sales revenue in the proportion of the company's 2016 revenue of up to%。
  The company just as the French entomologist Fabre in the description of the cicadas: "Four years of hard labor in the dark, in the month of sunshine pleasure, this is the cicada's life。
"But the IPO road six walnut has run for seven years, in 2011 he tried to enter the capital market matters because he did not die in the eve of the implementation of the Council had!Over the next few years, but also twists and turns, along with tighter IPO audit, "six walnut" fell four times in front of a large IPO。
Until mid-2017 finally fulfilled his dream of capital, invested that year only 1,000 yuan to buy the company's two shop workers, according to their issue price to count, and now the market value of shares of up to 1041 million yuan。
  This is a very inspirational story, but this "six walnut" but came to one of the problems in the development of the market, the company has been focusing on marketing, holding a lot of money advertising hit inside, product R & D investment has been negligible。
Listed only raise funds billion and took 2.9 billion to carry out his "market development and marketing network construction projects."。
Made this prospectus, six costs can of walnut approximate composition is as follows: 1, cans (RMB), 2, walnut (RMB), sugar (RMB), other raw materials (RMB)。
  It turned out to be the most expensive cost of cans, and with the rising packaging costs, its profits have been declining。
Now it would like to use a single product to hold up the yuan issue price of the air itself is a tightrope act, listed next day ushered in the limit, has been faced with the danger of a break, has become the A-share IPO this most bear。
  Slogan rang loud moment, this is the most important market buy!Destiny "six walnut" and it would rely on the same RIO cocktail moment to save the ad, sometimes stimulating just a layer of windblown waves, although the company stressed that the strengthening of product development, but to redevelopment the possibility of a "six walnut" stars such products is very low, Wahaha, Master Kong is a very obvious example。 Six walnut, you really should replenish the brain!  According to analysts had not sing sing empty practice, investors hit the "six walnut" have to make only the minimum 140,000 shares, but this booing, but now in danger of loss of shot, one of these illnesses new shares, brain storm should also hold those who earn investors, faced with "six walnut" this risks the company, perhaps investors would say that they are the target shooting range – full of loopholes!。