The WeChat brand rights protection platform was upgraded and processed 3 last year.150,000 trademarks

The WeChat brand rights protection platform was upgraded and processed 3 last year.150,000 trademarks
On April 26, WeChat released “2019 WeChat Intellectual Property Protection Data Panorama”.At present, the WeChat intellectual property protection program has covered WeChat personal accounts, public accounts and applets, protecting the intellectual achievements and legitimate rights and interests of hundreds of millions of users and developers.In 2019, the WeChat brand rights protection platform delivered a total of about 300,000 reporting clues to brand rights holders. The WeChat brand protection joint team assisted the police in cracking many criminal cases, including a large number of over-the-counterfeiting and selling fake cases in China and Afghanistan, involving an amount of about 17.8.9 billion yuan.In 2019, WeChat upgraded certain capabilities of the brand’s rights protection platform, such as upgrading the ability to attack linked accounts, blocking duplicate variables, and opening up multiple scene complaints in one stop.The report shows that WeChat has sent about 300,000 reporting clues to brand owners for a long time, and gradually processed about 60,000 personal accounts of fake WeChat sales.In addition, over 332 global well-known brand rights holders joined the WeChat brand rights protection platform to work together to combat fouls.At the same time, WeChat and brand rights holders assisted the police in cracking multiple cases and effectively cracking down on crimes.In July 2019, the WeChat brand protection joint team, Louis Vuitton Group, and China and the UAE senior police successfully collaborated to crack down on a large-scale transnational counterfeiting and sales case involving an amount of about 17.8.9 billion yuan.The WeChat intellectual property protection system also covers all scenarios.Among them, the WeChat public platform takes a preliminary initiative, a comprehensive and multi-dimensional protection strategy, proactively predicts interception behavior, and protects the rights and interests of creators in all aspects and in multiple dimensions.The report shows that in 2019, WeChat added 8,500 trademark keywords, the total number of existing trademark keywords is about 30,000, and the daily budget interception number exceeds one.20,000 times.The platform handles over 31,500 trademark-specific public accounts and applets through effective measures such as clearing data, deleting information, and attaching links.At the same time, WeChat has deleted Super 10.30,000 copyright articles.Regarding the protection of film and television works, it took the initiative to pre-announce interception, and cooperated with the rights holder to notify the rapid processing of nearly 90,000 additional information related to film and television works.In 2019, more than 39 million articles on WeChat received the original logo. The industry’s first “collaboration mechanism for manuscript washing complaints” has properly resolved over 500 single manuscript disputes, effectively protecting the labor results and legal rights of original authors.In order to encourage originality, WeChat mini-games have built-in “two libraries and one network” protection matrix, including name protection library, code protection library and gradual review filter, establishing an intellectual property protection system covering the whole process of “before, during, and after the event”.The report shows that after preliminary review, WeChat intercepted 5,949 small games and gradually processed 96 variable games.In terms of intellectual property protection, WeChat has established a fully electronic complaint system, covering profile pages, single chat scenes, group chat scenes, take a look, WeChat official account homepage, WeChat official account articles, applet homepage, video dynamic internalMultiple scenes dedicated to providing users with a convenient experience.Sauna, Ye Wang Bai Jinlei editor Wang Jinyu proofreads Wei Zhuo